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Privacy and cookie consent Canada-based business

Privacy Policy

This Privacy Policy explains how Northmap Learning Ltd. collects, uses, stores, and shares information when you use our website and when you contact us about online courses and live webinars. It also explains your choices regarding cookies, analytics, and advertising technologies.

Business

Northmap Learning Ltd.

220 Yonge St, Unit 200, Toronto, ON M5B 2H1, Canada

Policy metadata

Last Updated: January 15, 2026

Effective Date: January 15, 2026

Changes to this policy will be notified via a homepage banner at least 14 days before taking effect.

2) Marketing cookies disclosures ๐Ÿ“ฃ

If you opt in to marketing / advertising cookies, we may use them to measure performance of ads and to show relevant ads to people who previously visited our website.

Third-party ad serving

Third-party vendors, including Google, use cookies to serve ads based on a user's previous visits to this website and other sites on the internet.

Advertising partners

We may work with advertising partners such as Google and Meta to deliver advertisements tailored to your interests across various websites and platforms.

Remarketing

We may use remarketing services to advertise to previous visitors of our website. After visiting our site, you may see our ads on other websites, apps, or platforms you visit.

YouTube and Display Network

Advertisements may appear across Google services including YouTube, Gmail, and the Google Display Network.

Tracking technologies used

We use the following tracking technologies on this website:

  • Cookies (first-party and third-party)
  • Tracking pixels (Google Ads tag / gtag.js, Meta Pixel)
  • Device identifiers (browser fingerprint, IP address)
  • Conversion event tags

Advertising measurement

We use conversion tracking to understand which advertisements lead to actions on our website such as form submissions, calls, or purchases. This allows us to measure campaign effectiveness and allocate budget appropriately. Conversion data may be shared with Google Ads and Meta.

Technologies active on this site

Advertising and analytics technologies active on this site:

  • Google Ads (gtag.js / Google Tag Manager)
  • Google Analytics 4
  • Google Remarketing Tag
  • Meta Pixel (Facebook / Instagram)

Opt-out from personalized advertising

You may opt out of personalized advertising at any time:

  • Google Ads Settings: https://adssettings.google.com
  • Your Online Choices (EU): https://www.youronlinechoices.eu
  • Network Advertising Initiative: https://optout.networkadvertising.org
  • Digital Advertising Alliance: https://optout.aboutads.info

Opting out does not remove ads entirely you will continue to see non-personalized advertisements.

Cookie preference management

Use this link to open the cookie consent panel and update choices at any time:

4) Data Sharing with Advertising Partners ๐Ÿค

We share certain data with advertising partners for campaign delivery and measurement. Recipients and the data categories shared include:

Google LLC

Cookie identifiers, conversion events, anonymized behavioral data, remarketing lists. Governed by Google's Privacy Policy: https://policies.google.com/privacy

Meta Platforms, Inc.

Pixel events, conversion data, custom audiences. Governed by Meta's Data Policy: https://www.facebook.com/privacy/policy

We do not sell personal data. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed for ad targeting and campaign measurement only not resold to unaffiliated third parties.

Google and Meta may use this data across their own platforms in accordance with their respective policies. We encourage users to review those policies directly.

5) Lead Forms and Contact Requests โœ‰๏ธ

When you submit a contact form, request a quote, or register interest in our services, we collect the information you provide. This typically includes: full name, email address, phone number, and your message.

Legal basis: consent (GDPR Art. 6.1.a) and, where a service relationship exists, performance of a contract (GDPR Art. 6.1.b).

Retention: form submission data is retained for up to 2 years from the date of submission, unless a longer period is required by applicable law.

You may request deletion of your data at any time by contacting us at the email address in this policy.

A link to this Privacy Policy appears adjacent to every submission button on this site. Submitting a form constitutes acknowledgment of this policy.

6) Google Services and Advertising ๐Ÿ”Ž

This website uses the following Google services:

  • Google Analytics 4

    Collects anonymized usage data, device info, and behavioral signals. IP anonymization is enabled. Data retention is set to 14 months. Users may opt out via the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout

  • Google Ads Conversion Tracking

    Records when a user completes a defined action (form submission, call, purchase) after clicking one of our ads. This data is used solely for measuring ad campaign performance.

  • Google Remarketing

    Allows us to show ads to previous visitors across Google's network. Remarketing lists are not created from sensitive data categories (health, finance, religion, sexual orientation).

  • Google Tag Manager

    Deploys tracking tags on our behalf. No personal data is collected by GTM itself; it acts as a container for the tags listed above.

Google's advertising products are governed by: https://policies.google.com/technologies/ads

7) Meta Advertising Services ๐Ÿ“Š

This website uses the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel may record:

  • Page views and time on site
  • Specific conversion events (form submissions, purchases)
  • Custom audience membership for retargeting purposes

We do not use the Meta Pixel to collect sensitive personal data, nor to target users based on health status, financial situation, religion, political views, sexual orientation, or any other special-category attribute prohibited under Meta's advertising policies.

Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform. Refer to Meta's Data Policy: https://www.facebook.com/privacy/policy

To manage your ad preferences on Meta platforms, visit: https://www.facebook.com/adpreferences/

8) Prohibited content self-declaration ๐Ÿ›ก๏ธ

This website does not promote, sell, or facilitate access to prohibited product or service categories including but not limited to: weapons, controlled substances, counterfeit goods, gambling services (unlicensed), adult content, or services that make misleading health or financial claims. All advertising conducted through Google Ads and Meta Ads complies with the respective platform policies in full.

9) Landing page integrity statement ๐Ÿงญ

The content of this website accurately represents the products and services advertised. No bait-and-switch practices are employed. The experience delivered to users arriving from paid advertisements is identical to the experience for all other visitors. Cloaking, automatic redirects, and content variation by traffic source are not used on this website.

10) Children's privacy ๐Ÿ‘ช

This website is not directed at individuals under the age of 16. We do not knowingly collect personal data from minors. If we discover that data has been collected from a person under 16 without verifiable parental consent, we will delete it promptly. Contact us at the address in this policy if you believe we have received data from a minor.

11) International data transfers ๐ŸŒ

Personal data collected through this website may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based.

These transfers are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for personal data. A copy of the applicable SCCs can be requested by contacting us directly.

If you are located in Canada, your information may also be processed in jurisdictions outside Canada depending on the vendors you opt into (for example, analytics or advertising providers). We aim to share only the minimum necessary data for the purposes described in this policy and to use reputable providers with appropriate security controls.

12) User rights (GDPR Articles 15-22) โš–๏ธ

If you are located in the EEA or UK, you have the following rights:

  • Access (Art. 15): request a copy of data we hold about you
  • Rectification (Art. 16): correct inaccurate or incomplete data
  • Erasure (Art. 17): request deletion (right to be forgotten)
  • Restriction (Art. 18): limit how we process your data
  • Portability (Art. 20): receive your data in a structured, machine-readable format
  • Objection (Art. 21): object to processing based on legitimate interest
  • Withdraw consent (Art. 7.3): revoke consent at any time without penalty

To exercise any right, email us at [email protected]. We will respond within 30 days. You also have the right to lodge a complaint with your local supervisory authority:

  • EU users: https://edpb.europa.eu
  • UK users: https://ico.org.uk

For Canadian users, privacy rights may also exist under applicable Canadian privacy laws. If you contact us, we will work with you to address access, correction, and deletion requests where feasible and legally permitted.

13) What data we collect ๐Ÿงพ

Depending on how you use the site and which cookie categories you choose, we may collect:

Data you provide

  • Full name
  • Email address
  • Phone number
  • Form submission content

Data collected automatically

  • IP address
  • Browser type and version
  • Device type and operating system
  • Cookies and tracking identifiers
  • Usage data (pages visited, time on site, click paths)
  • Conversion events (form submits, calls, purchases)

15) Retention periods โณ

We retain data only for as long as necessary for the purposes described in this policy, unless a longer period is required by law or for legitimate operational needs.

Contact form submissions

2 years

Analytics data (GA4)

14 months

Marketing cookies (Google Ads)

Up to 540 days

Email communications

Duration of relationship + 1 year

Server logs

90 days

Cookie consent records

3 years (audit requirement)

16) Contact us ๐Ÿงท

If you have questions about privacy, cookies, or how your information is used, contact:

Mailing address

220 Yonge St, Unit 200

Toronto, ON M5B 2H1, Canada

For general school inquiries about programs, please use the Contact page.